The Experience Economy — Enterprise Edition.

The Rise of Intelligent Experience Economy.

Recently, on a business trip to Georgia, I visited Panera Bread. It was my first time. Overall, a pretty good experience. Menu, food, ambiance — everything was simple and nice. But something made my visit memorable enough to spark the thought for this article .

As I entered, the digital kiosk was ready to show me the selections, take my order and direct me to take the buzzer. It would…